Pay
Per click / Sponsored listings - Website Marketing
Paid Inclusion is when a web page or url is
included or indexed by the Search Engine Spiders for a nominal annual
fee, plus a pay per click fee depending on the program. The keyword
or keyword phrases that are associated with each page is determined
by the Search Engine Spiders. The Search Engine's have a very sophisticated
set of Spiders and tools that can analyse a web page and select
the most appropriate searched terms, this lets you reach a larger
audience by ensuring all of your content can be found whenever it's
relevant, thus generating more sales.
Consider a common search term - 'Car Insurance'.
Site owners 'bid' for this keyword/phrase. How high the site appears
within the sponsored listings is determined by the bid. Only if
someone clicks on the link does the site owner pay the bid price,
prices can start from 0.10p per click upwards (this is only an example).
Sponsored matches appear on the side or above other search results.
Overture
and Google
are the two leading providers of this service. |