Pay Per click / Sponsored listings - Website Marketing

Paid Inclusion is when a web page or url is included or indexed by the Search Engine Spiders for a nominal annual fee, plus a pay per click fee depending on the program. The keyword or keyword phrases that are associated with each page is determined by the Search Engine Spiders. The Search Engine's have a very sophisticated set of Spiders and tools that can analyze a web page and select the most appropriate searched terms, this lets you reach a larger audience by ensuring all of your content can be found whenever it's relevant, thus generating more sales.

Consider a common search term - 'Car Insurance'. Site owners 'bid' for this keyword/phrase. How high the site appears within the sponsored listings is determined by the bid. Only if someone clicks on the link does the site owner pay the bid price, prices can start from 0.10p per click upwards (this is only an example). Sponsored matches appear on the side or above other search results.

Overture and Google are the two leading providers of this service.

Overture has two pricing components: an annual review fee and a cost-per-click fee based on product category. When we initiate your subscription, we charge a non-refundable annual review fee for setting up your account (call for details) then advise on which service we think would suit your company needs.

Google adwords works on the popularity of the phrase, Google determines how much each click is worth. We can set a daily budget for you, after which your ad will no longer appear. You pay a cost-per-click fee for that lead. You must maintain a positive balance in your cost-per-click account for your pages to remain active in the program, remember the more visitors to your Website then the more sales you should generate.

Ask Jeeves Site program is an easy, cost effective way to get your most important pages included and refreshed in Teoma's U.S. index, ensuring that the millions of people who use Teoma's search technology can find your site when they're looking for it.

Teoma search partners network including:

Ask.com - Teoma.com - Metacrawler - Excite - MySearch.com - MyWay.com - ixquick - Hotbot.com
along with other major portal partners. Click here for more information